Email Marketing Collecting Information

 02_02- collect info. 

PREVIOUS PAGE: Building an Email List Asking for Permission 

In this section of the course, I show you how to collect email addresses to build your email list. If you haven't already, make sure you First view the previous section on permission before read the rest of this section. 

Email Marketing Collecting Information

Now, when it comes to actually collecting emails, there are five basic ways toask people to join your email list.

     •Online Signup Form : The first way to collect email addresses is by providing an online sign up form to your website visitors.You should put the sign up form or a linkto the sign up form on every page of your website, not just the homepage, because you never know where someone will enter your website or exit your website.

Online Signup Form

      •Collect in Person : The second way to collect email addresses is to collect email addresses from people in person. When someone calls your business on the phone, ask if he or she would like to join the email list to receive information about the topic of the call. 

When you attend networking events or trade shows, and when you meet people for appointments, ask everyone to join your email list. I call it the five foot rule. If someone is within 5ft of you, ask for his or her email address. 

      •Collect with Print Marketing : Thirdly, all printed marketing materials should describe a way to join your email list. You can provide a sign up form by asking people to write their information directly on the form, and you can use printed advertising to promote other methods of joining. 

Collect with Print Marketing

      • Collect through mobile devices: Which brings me to the fourth way to collect email addresses mobile devices. You can ask people to scan a mobile barcode like the one on this poster. This one actually works.

 Give it a try right now on your screen to join the email can also ask people to text their email address to join. And you can provide mobile sign up forms that can be filled out on a smartphone or a tablet device. You can use mobile devices for collecting addresses in person as well. Simply hand your device to someone so he or she can fill out a form on the screen.

    •The fifth way to collect email addresses is through social media networks. Place sign up links to your email signup form on all social media sites you own and promote your email list in your social posts. Some social sites, such as Facebook allow application plugins so you can embed forms directly into your page. Remember that an email address is more effective when you combine it with other information. You may want to collect a first name for personalising your emails or a zip code for targeting local offers. But don't ask for too much information the first time you sign up or you'll reduce signups.

 You can also ask for additional information once you've established a relationship of trust with the members of your email list. 

Collecting email addresses and other personal information isn't always easy. So stay tuned for the next section of the course where I show you how to create incentives to help you increase the number of email list signups you get. 

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Hello! My name is Morichgan . I'm a content writer. I write stories about Finance, Businesess and Technology. Contact me via the contact page. Thanks.

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