Becoming An Appropriated Email Sender


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Becoming An Appropriated Email Sender

There are laws against unsolicited email or spam because people hate it. Since hate is not a buying emotion and the government makes the rules, here's what you need to know to become an appreciated email sender.

Let's start with the law.

And what I'm about to say is not legal advice in any way, shape or form. It's just a summary of possible issues. 

Use a licensed attorney to make sure you follow the law when it comes to email marketing.

Now, the main law governing commercial emailis known as the 


You should read and comply with all parts ofthe CAN-SPAM Act, but here are the major guidelines. 

first and foremost, you need a relationship of 

•affirmative consent:  between your business and anyone to whom you send a marketing email. You also need to provide a 

•simple, free opt-out: simple and free way for your subscribers to opt out of receiving future emails. The industry standard is one or two clicks to unsubscribe. 

Also, make sure the information in your email is

•truthful content: true and accurate You're not allowed to fake your fromline, use misleading subject lines, or send email from a false email address.

Finally, make sure you include your 

physical address: physical business address in every email. A post office box is okay. Keeping your emails legally compliant will keep you out of trouble with the government.

But your job as an email marketer isn’t to make the government happy. Your emails need to impress prospects and customers. 

Here are three tips to make sure your email marketing is well received and appreciated by your subscribers.

explicit permission:  ask for explicit permission before sending marketing emails. I talk about permission and building a permission based email list in the next section of the course.

preferences: ask your subscribers to share their preferences when they join your email list and sendonly the information your subscribers request.

frequency and relevancy: make sure that you send emails with the proper frequency and relevance. In general, people will tolerate almost any email frequency as long as your email content is valuable and relevant.

 For example, weather is a daily occurrence, so whether information is likely to be appreciated on a daily frequency if you send a daily email asking peopleto buy something, however, you'd better be pretty sure that your subscribers are interested in daily deals. 

Now that you have a basic understanding of becoming an appreciated email sender, let's leverage your knowledge by moving to our next topic building an email list.


Hello! My name is Morichgan . I'm a content writer. I write stories about Finance, Businesess and Technology. Contact me via the contact page. Thanks.

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